Digital Wayfinding
Providing cues so users know where they are, where they came from, and where they can go.
The Specific Question
If a user lands deep in your site via a Google search, can they orient themselves immediately?
Worked Example: Breadcrumbs
Home > Hardware > Fasteners > Metric Bolts. This immediately tells the user the context of the page and offers upward mobility.
Analyze Breadcrumb Depth